The digital marketing sector is humongously impacted by new tools, altering consumer buying behaviour and introducing new tools. We at A2 Digital Solutions, one of the best digital marketing agencies based in Pune, will help organisations gain a competitive edge in the business. Today, swiftly emerging technologies, changing customer behaviour, and strict data laws are making firms reinvent how they connect with potential customers. Let us discuss various future trends in digital marketing that will shape its growth:
- AI & use of machine learning algorithms: AI has severely influenced digital marketing for many years and will continue to do so in the coming years. We help various companies improve business operations and enhance the consumer experience with the use of AI tools.
- Voice Search & Conversational Marketing: The large-scale use of voice search and the demand for smart speakers & AI voice assistants have become a key to the routine life of a large number of people. With an increase in the use of conversational AI, digital marketers are focusing on developing natural language & conversational tone during content creation.
- Effectiveness of video marketing: Video continues to be a key tool that finds a plethora of applications in the digital marketing space. Furthermore, short-form video content displays videos with a timespan ranging from about 5 seconds to 90 seconds. These videos are then posted on Instagram and YouTube. For the record, over 90% of customers prefer short-form content, and more than 70% of viewers focus on the quality of the video content.
- Ethical Marketing: Digital marketers are likely to focus more on data privacy due to the introduction of laws such as General Data Protection (GDPR) in countries such as Europe and the California Consumer Privacy Act. This strategy will help in creating a trust for the brands in the mind of customers and increase customer life-time value. Furthermore, firms that are forerunners in the implementation of ethical practices will increase value proposition and establish a strong positioning in the digital marketing sector. According to a study conducted by the American Association of Advertising Agencies, more than 95% of individuals consider that ad & marketing personnel do not have business ethics. Moreover, more than seventy percent of customers think that trust is key while making product purchases.
- Sustainability & Purpose-Driven Marketing: We at A2 Digital Solutions make use of sustainable marketing as it is a key aspect impacting purchasing decisions. Current customers expect companies to perform better on social, environmental, and ethical matters. Organisations highlight business ethics & transparency when dealing with the customers. Hence, purpose-driven marketing has gained traction in the current years. Sustainability has not remained a mere proverb, and customers are getting attracted towards products & services aligning with their values. Moreover, sustainable marketing has effectively penetrated all the facades of digital marketing, namely, product design, storytelling, packaging, and advertising.
- Omnichannel Marketing: The seamless integration of many channels offers a cohesive brand experience to the end-users. Reportedly, a large number of firms are developing consistent and precise content to reach target audiences across various touchpoints. A2 Digital Solutions engages with users through omnichannels and ensures optimum conversions.
- Massive use of social networking sites: It is a growing trend in recent years and will be immensely used in the ensuing years. Digital marketers use social networking sites for hyper-targeting customers, increasing returns, and building audiences. Reportedly, digital marketing was in humongous demand in 2024 and is expected to grow by more than 6% by 2032. According to Forbes, the digital marketing sector is predicted to earn revenue of about USD 1.5 trillion by 2030. Furthermore, the digital marketing sector is strongly impacted by customer trends on social networking sites, with more than 70% of customers visiting it & purchasing items from these sites. Additionally, in 2023, about 5 billion individuals were using social media. These trends are slated to continue even in ensuing years.
How will new tools influence digital marketing in the coming years?
Digital marketing creates an immersive experience for users and is going to continue in the upcoming years. Apart from this, digital marketing is going to witness significant breakthroughs in the ensuing years. Let us discuss a few of the tools that will be used by digital marketers to improve the growth potential of Internet marketing in the future:
- Automation at large-scale: Automation includes real-time personalisation and customer journey mapping. Moreover, AI and predictive analytics tools are likely to help marketers address customer requirements.
- Evolution of social media tools into various e-commerce ecosystems: E-commerce has played a major role in online retail activities, with the millennial population and youths depending on social media tools such as TikTok and Instagram. We at A2 Digital Solutions, which is the best social media marketing agency in Pune, offer effective e-commerce solutions to our clients.
- Improving customer relationship management through the use of eCRM: AI tools have augmented the growth of CRM, and this can profitably influence digital marketing activities globally. Furthermore, the massive use of eCRM tools by various firms to reach the target audience after the apt segmentation of customer data will proliferate the growth of digital marketing.
- Humongous use of influencer marketing: It is a most powerful tool that will continue to target potential customers. Influencer marketing will focus more on customer interaction and less on endorsement of products & services by celebrities. Micro-influencers will have a lasting impact on digital marketing activities in the future. They will increase customer engagement, improve trust & credibility, and boost conversions.
- Smartphone Optimisation: In the future, digital marketers will reach customers through the optimisation of smartphones and the development of smartphone-friendly web portals & apps. There is likely to be an increment in the promotions of products & services on smartphones. A2 Digital Solutions, one of the few digital marketing companies in Pune focusing on smartphone optimisation, developed visually appealing and user-friendly websites & WYSIWYG editors for smartphones to attract more users, thereby boosting the web traffic.
Conclusion:
Digital marketing has an immense growth potential and a good future, with a large number of organisations determined to enhance their online presence after the COVID-19 timespan. Moreover, digital marketers are making use of influencer marketing, video marketing, omnichannel marketing, and social media marketing effectively. They will continue to do so even in the foreseeable future. However, in the next couple of years, digital marketing consultants and digital marketing agencies are most likely to make use of multichannel marketing, conversational marketing, purpose-driven marketing, and ethical marketing.
