Overview:
Location: Amanora Park Town, Pune.
Job Role & Responsibility:
- Develop, implement, and manage advertising campaigns on platforms like Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn, and other relevant channels.
- Conduct thorough audience research to target the right demographics and psychographics for each campaign.
- Create compelling ad copy, visuals, and landing pages in collaboration with the content and design teams.
- Track, analyze, and report on campaign performance metrics such as CTR, CPC, ROAS, and conversion rates.
- Continuously optimize campaigns by adjusting targeting, bidding strategies, and creative elements.
- Plan and manage advertising budgets, ensuring optimal allocation of funds across campaigns.
- Monitor spend and ROI to ensure campaigns stay within budget while achieving key objectives.
- Stay updated on the latest digital advertising trends, tools, and platform updates.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field (preferred).
- Proven experience as a Digital Ad Specialist or similar role.
- Proficiency with advertising platforms such as Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Strong understanding of SEO, PPC, programmatic advertising, and audience targeting.
- Excellent analytical skills and proficiency in tools like Google Analytics, Excel, and other reporting software.
- Experience with A/B testing and performance optimization techniques.
- Excellent communication and project management skills.
