Overview:
Location: Amanora Park Town, Pune.
Job Role & Responsibility:
- Develop and implement effective social media strategies to enhance brand awareness and engagement across platforms (Facebook, Instagram, LinkedIn, YouTube).
- Create and schedule high-quality, engaging content tailored to each platform.
- Manage and monitor social media accounts, responding to comments and queries promptly while maintaining a professional tone.
- Analyze performance metrics and generate reports to assess the effectiveness of campaigns, identifying areas for improvement.
- Stay updated on social media trends, tools, and best practices to keep strategies innovative and effective.
- Collaborate with cross-functional teams, including content creators, designers, and marketing, to ensure cohesive brand messaging.
- Use AI tools for analytics, content scheduling, and social listening to improve efficiency and results.
- Plan and execute paid social media campaigns, optimizing ad performance and budget allocation.
Skill & Knowledge:
- Strong understanding of social media platforms (Facebook, Instagram, LinkedIn, YouTube) and their respective audiences.
- Proficiency in using social media management tools (e.g., Hootsuite, Buffer) and analytics tools(Google Analytics, platform-specific insights).
- Knowledge of SEO principles and how they integrate with social media strategies.
- Ability to interpret data to refine strategies and achieve KPIs.
- Creative mindset with excellent writing, editing, and visual content skills.
- Knowledge of trends and developments in digital marketing and social media.
