Case Study - LIFE2HOME
Page 1 Visibility for 10+ Local Keywords.
Life2Home partnered with A2 Digital to strengthen its digital presence in Pune through technical SEO, local SEO, Google My Business optimisation, content marketing and strategic backlinking.
The objective was simple: Turn a relatively new website with limited authority into a stronger search presence for interior design services in Pune.
From Shapes To Spaces, Designed For Life
Life2Home is a premium interior design and architecture studio in Pune, founded by Ar. Kamal Joshi and ID. Meenakshi Joshi.
With a combined experience of 17 years, the brand has completed 5,000+ projects across India and currently oversees 200+ active projects.
The brand partnered with A2 Digital in October 2024 to build a stronger digital identity and improve its online visibility.
The Challenge
Great Design Needed Greater Digital Visibility
The key challenges:
The Goal
Position Life2Home among the leading interior design brands in Pune while building stronger visibility across Google Search and local search results.
THE A2 DIGITAL APPROACH
A Multi-Phase SEO Strategy Built Around Visibility
TECHNICAL SEO
Improve website performance, technical health and on-page optimisation.
LOCAL SEO
Strengthen local visibility through Google My Business and location-based keyword targeting.
CONTENT SEO
Build search-focused content, internal linking and backlinks to increase organic visibility.
PHASE 01
Technical SEO & Website Optimisation
October 2024 – March 2025
What We Worked On:
Identified technical issues related to mobile-friendliness, schema and site speed.
Optimised H1 and H2 headings, meta descriptions, keyword gaps and internal linking.
Improved mobile responsiveness and site speed to create a smoother user experience.
Objective
Off-Page Activity & Backlink Count
RESULTS
Screenshorts
PHASE 02
Local SEO & Google My Business Optimisation
March 2025 – Ongoing
Objective
Local Search Focus
Key Actions
Optimised business information, service areas and profile visuals while encouraging customer reviews.
Added relevant service areas and categories to improve local search relevance.
Initiated a review-generation campaign focused on consistent 5-star reviews from satisfied clients.
Integrated keywords such as “Best Interior Designers in Pune” and “Modular Kitchen Design Pune” across website content and GMB posts.
LOCAL SEO — KEYWORD MOVEMENT
Selected Keyword Performance
Website Ranking Report For New Keywords
THE LOCAL SEO IMPACT
From Local Visibility to Local Actions
Growth in organic website traffic within 4 months
Relevant local and niche interior design keywords ranking on Page 1
Increase in GMB calls, website clicks and direction requests
Increase in enquiries through GMB and contact forms month-over-month
PHASE 03
Content Optimisation & Blogging
Ongoing
What We Did:
Created SEO-optimised blogs around topics such as: “Wardrobe Design Ideas for Every Bedroom”, “Living Room Design with Plants”
Developed a structured internal linking strategy to improve SEO performance and reduce bounce rates.
Improved mobile responsiveness and site speed to create a smoother user experience.
Objective
Before:
First user primary channel group
Driving Engagement & Search Visibility
Increase in blog traffic in 6 months
Engagement rate over the last six months
Keyword visibility across Google
On-site metrics including average time on page and bounce rate
Building Visibility Across Every Layer of Search
After:
Traffic Acquisition by Channel Group
First User Primary Channel Group (Pune Local)
Key Outcomes
The Numbers That Defined the Journey
THE RESULT
A Stronger Digital Foundation for Life2Home
Through a combination of technical SEO, local search optimisation, GMB management, content optimisation, keyword targeting and backlinking, Life2Home established stronger visibility within Pune’s competitive interior design market.
The campaign delivered growth in organic traffic, keyword rankings, GMB engagement, blog traffic and enquiries, while ongoing optimisation continues to support the brand’s digital presence.
