Case Study - INTERNATIONAL EDUCATION
Making international education more discoverable.
A proposed A2 Digital campaign framework combining SEO,
social media management, and paid acquisition to support an
international university’s digital growth.
Case Study - INTERNATIONAL EDUCATION
The Challenge
A strong university deserves a stronger digital presence.
For international universities, reaching prospective students requires more than simply having a website or maintaining social media accounts.
The challenge was to create a connected digital marketing approach that could:
Improve organic search visibility for relevant academic programs.
Build a consistent and engaging social media presence.
Reach prospective students through targeted paid campaigns.
Present the university's courses, campus experience, and value proposition clearly.
Create a more structured journey from online discovery to student inquiry.
The objective:
The objective: Build a digital presence that helps prospective students discover the university, understand its offerings, and take the next step.
Our Approach
One university. Multiple digital touchpoints. One connected strategy.
A2 Digital’s proposed approach combines organic visibility, content marketing, and paid acquisition to support the university’s digital marketing goals.
SEO
Organic Visibility
Social Media Management
Engaging Content
Paid Acquisition
Targeted Reach
SEO — Making the university easier to discover
From search queries to relevant academic programs.
The SEO strategy would focus on connecting prospective students’ search intent with useful university content.
Proposed execution:
Keyword research around degree programs and study destinations.
On-page optimization for program and course pages.
Metadata and heading structure improvements.
Technical SEO audit and issue prioritization.
Content strategy for academic and student-focused search queries.
Internal linking between relevant program and informational pages.
SEO Metrics
We focused on building a search experience that connects prospective students with the information they need at the right stage of their decision-making journey.
Organic clicks & impressions
Keyword position distribution
28%
Top 3
Organic landing-page performance
Program pages
0%
Course pages
0%
Blog / Articles
0%
Other pages
0%
Search traffic by program category
30K
20K
10K
0
Business
Engineering
IT
Health
Arts
Category
0 views
Social Media Management
Turning university communication into content students connect with.
A university’s social media presence should communicate more than admissions announcements. The content should help prospective students understand the university’s academic environment, opportunities, and student experience.
A university's social media should feel like a window into its world — not just a notice board for admissions.
Paid Marketing
Reaching prospective students with relevant campaign messaging.
Paid campaigns can support the discovery of academic programs and the generation of inquiries, depending on the university’s goals, audience, and conversion process.
Proposed execution:
Audience research and campaign planning.
Program-specific ad messaging
Creative testing based on approved assets.
Landing page and lead form alignment.
Campaign monitoring and budget tracking.
Lead volume and cost-per-lead reporting.
The Digital Growth Ecosystem
SEO
Organic Visibility
Social Media
Engaging Content
Paid Media
Lead Generation
Nurturing
Lead Generation
Insights
Targeted Reach
Results & Impact
The metrics that matter to education brands.
Paid campaigns can support the discovery of academic programs and the generation of inquiries, depending on the university’s goals, audience, and conversion process.
Performance Overview
SEO
+48%
Organic Clicks
0
M
Impressions
0
M
+62%
Avg. Position
0
+5.6
SMM
+71%
Reach
0
M
Engagements
0
K
+9%
Audience Growth
0
K
+63%
Paid Media
+82%
Leads
0
Cost
₹
0
+66%
Clicks
₹
0
K
+55%
Conversion Rate
0
%
+2.1%
Business
+71%
Qualified
0
Applications
0
+72%
Enrollment Outcomes
0
+56%
YOUR NEXT EDUCATION GROWTH STORY
Your course deserves more than just visibility.
A visual showcase of upGrad Learning Support Centre Wakad’s social media work, shaped around student interests, education, and engagement.
