Case Study
Case Study: Aayaam Design Studio (GMB)
Introduction
Aayaam Design Studio, based in Jabalpur, is a renowned interior design studio specializing in residential, commercial, and institutional spaces. While their offline reputation is strong, their digital presence, particularly on Google My Business (GMB), was not performing optimally. Recognizing the need to increase local visibility and attract more leads, Aayaam partnered with our agency to enhance their GMB profile, improve rankings, and leverage local SEO.
Aayaam Design Studio | Interior Designers & Architects in Jabalpur
The Challenge
Aayaam Design Studio faced several challenges that hindered their GMB visibility:
- Lack of proper GMB setup: The GMB profile was not configured correctly, and crucial business information was missing.
- Keyword optimization issues: Relevant business keywords were not integrated into the profile, which affected its search rankings.
- Outdated media: The photos on GMB were years old, leading to low engagement and poor profile activity.
- Unclear service details: The services and business categories were not properly selected, which reduced their profile’s effectiveness in attracting local clients.
The combination of these factors led to Aayaam Design Studio’s GMB not ranking on top pages for their target keywords, causing them to miss valuable local search traffic.
The Opportunity
To maximize local visibility and drive high-quality leads, the goal was to position Aayaam Design Studio in the top 3 GMB rankings for their core services and location-based searches.
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How A2 Digital Responded
A2 Digital tackled Aayaam Design Studio’s GMB issues with a clear, structured plan. We revamped their profile by updating business details, adding service areas, optimizing keywords, and uploading fresh project photos. Regular GMB posts and a review strategy were implemented to boost trust and engagement. This led to improved rankings, increased local visibility, and higher customer inquiries.
Strategic Response: GMB Optimization
Our approach to enhancing Aayaam’s GMB profile was systematic and focused on long-term improvements. The key steps included:
1. Profile Optimization:
- We ensured that all business details were accurate and up-to-date, including location, phone number, website, and business hours.
- We added targeted service areas to enhance local SEO and improve search visibility.
2. Service Area and Category Update:
- Added relevant business categories and services specific to interior design, such as “Residential Interior Design,” “Commercial Interior Design,” and “Landscape Architecture.”
- This strategy was implemented to ensure Aayaam appeared for more targeted searches.
3. Visual Engagement:
- Uploaded high-quality, recent photos of completed projects to showcase their work.
- We emphasized before and after transformation images to improve profile engagement and attract prospective clients.
4. Regular Posts & Content:
- We set up a weekly posting schedule for the GMB profile, keeping the audience engaged with project updates, seasonal design tips, and offers.
- Posts were aimed at showcasing their expertise and creating a strong presence in Google’s local results.
5. Customer Review Strategy:
- We encouraged Aayaam’s satisfied clients to leave positive reviews on GMB. This not only improved the business’s local trust but also boosted rankings.
Before
After
GMB Keyword Ranking (Before)
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GMB Keyword Ranking (After)
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Results & Impact
The optimization of Aayaam’s GMB profile led to substantial improvements in both visibility and engagement:
🟢 GMB Rankings: Aayaam’s GMB profile now consistently ranks in the top 3 for relevant local searches, significantly increasing its visibility.
🟢 Customer Interaction: Enhanced engagement through regular post updates and a steady stream of positive reviews resulted in improved client interaction and inquiries.
🟢 Brand Trust: With the added customer reviews, Aayaam established a stronger sense of credibility and trust in their local market.
Conclusion
By optimizing Aayaam Design Studio’s GMB profile, we were able to significantly enhance their local presence and drive more qualified leads. The tailored strategies, such as improving service area targeting, regular posting, and review management, played a key role in boosting their GMB performance.
Today, Aayaam Design Studio is well-positioned as a top interior design studio in Jabalpur, attracting more clients and establishing itself as a trusted name in the industry.
This case study exemplifies the power of a fully optimized GMB profile in enhancing local SEO performance and driving business growth for design studios.
