Case Study
Case Study: KamsDesigner
Introduction
KamsDesigner.com, a premium interior design and architecture studio in Pune, began its digital journey with our agency on January 1, 2024. Known for its timeless designs and quality craftsmanship, Kams aimed to reflect the same excellence in their online presence. Over the course of a year, our agency handled their social media strategy, building strong brand recall and engaging design-focused content. As the next step, we launched a robust SEO campaign, which is currently ongoing, aimed at ranking them among the “Best Interior Designers in Pune”. Early results show 250% traffic growth and an impressive rise in quality leads.
Kams Designer Zone | Interior Designers
The Story of KamsDesigner
KamsDesigner.com has been a trusted name in Pune’s interior design industry for over two decades. Specializing in both residential and commercial spaces, they are known for combining function with aesthetic elegance. With over 15+ successfully completed projects and a growing portfolio, Kams is a go-to choice for clients who seek timeless design with modern functionality. Despite their offline reputation, their digital footprint was underperforming—and that’s where the opportunity lay.
The Opportunity Kams Saw in Digital Expansion
Despite having an established client base, Kams realized their digital presence wasn’t reflecting the quality of their work. They faced challenges including:
- Low website traffic and poor keyword rankings
- Limited local visibility on Google
- No structured funnel for lead generation
- Lack of engaging and SEO-optimized content
With interior design becoming increasingly competitive online, Kams knew that enhancing their digital visibility was critical to future-proofing their business.
Why Kams Chose A2 Digital
Kams approached our company after discovering our portfolio in the design and real estate niche. They appreciated our deep understanding of the interior design market and our transparent approach to performance-driven digital marketing. While they considered a few other agencies, they ultimately chose us for our customized strategy, design-centric communication, and past successes in ranking niche design brands.
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How A2 Digital Responded
To transform KamsDesigner.com into a digital leader in the interior design space, we adopted a phased and strategic approach. The engagement began on January 1, 2024, with a strong emphasis on brand identity, social media presence, and trust-building. Once brand recall and visual consistency were established, we shifted our focus to SEO and performance marketing, which is still ongoing.
Phase 1: Brand Visibility Through Social Media (Jan 2024 – Jan 2025)
Objective
Establish Kams as a luxury, design-first brand on social platforms to build trust, increase engagement, and attract high-intent audiences.
Key Actions Taken
1. Audit & Planning
- Assessed existing social profiles, content gaps, and audience behavior
- Created a design-aligned content strategy tailored to interior design trends, seasonal campaigns, and project highlights.
2. Creative Content Development
- Designed high-resolution carousels showcasing “before & after” transformations.
- Shared mood boards, material highlights, and client testimonials.
- Leveraged Reels to spotlight project walkthroughs, team culture, and time-lapse makeovers.
3. Engagement Strategy
- Implemented daily story interactions (polls, questions, behind-the-scenes).
- Celebrated festivals and trends with design-themed content.
- Ran contests and engagement challenges for followers.
4. Growth Activities
- Engaged with local influencers and architects to boost reach.
- Used hashtags like #PuneInteriors #HomeDesignGoals to build niche traction.
- Implemented Instagram Highlights and Story Pins to organize key categories.
Before
After
Impact & Results
🟢 3x Increase in Followers (from baseline numbers in Jan 2024)
🟢 400% growth in engagement on average post reach within 6 months.
🟢 Consistent DMs from local prospects inquiring about services
🟢 Improved brand recall and consistent design identity across all platforms.
Phase 2: Organic SEO Growth & Inbound Leads (Mar 2024 – Ongoing)
Objective
To position KamsDesigner.com as one of the top-ranked brands on search engines for relevant local and service-specific queries, resulting in long-term organic lead generation.
Key Actions Taken
1. Technical SEO Overhaul
- Optimized site speed and mobile responsiveness.
- Fixed broken links, duplicate meta descriptions, and non-indexed pages.
- Added structured data (schema) for services, FAQs, and reviews.
2. Keyword Strategy & Content Optimization
- Targeted high-intent and LSI keywords like:
- Interior Designers in Pune
- Modular Kitchen Design Pune
- Modern Wardrobe Design Ideas
- Residential & Commercial Interiors
- Rewrote key service pages for clarity, SEO value, and conversion.
3. Blog & Resource Hub Development
- Created SEO-optimized blog posts on trending design topics:
- “Small Pooja Room Designs for Compact Homes”
- “Wardrobe Design Ideas for Every Bedroom”
- “Living Room Design with Plants”
- Structured internal linking to improve crawlability and reduce bounce rate.
4. Local SEO & Google My Business Optimization
- Fully optimized their GMB profile with:
- Location-specific keywords
- Weekly post updates
- High-quality project photos
- Initiated a review generation strategy with past clients
5. Lead Funnel Optimization
- Integrated WhatsApp chat buttons, CTAs, and quote forms on high-intent pages.
- Tracked inquiries and behavior using Google Analytics and Hotjar.
Off-Page Submission Count
- 1
- 2
- 1
Impact & Results
🟢 250% Growth in Organic Website Traffic.
🟢 Improved rankings for target keywords, with Life2Home now seeing movement toward the top 5 positions for their keywords.
🟢 Boosted GMB performance with a 220% rise in calls, directions, and clicks, along with consistent 5-star reviews and top visibility for “Interior Designers Near Me.”
🟢 Inquiries via contact forms and WhatsApp doubled month-over-month.
Screenshots
Conclusion
By combining strong SEO fundamentals, impactful social media content, and an aggressive local strategy via GMB, A2Digi Solution helped KamsDesigner.com go from a low-digital presence to a leading brand in the Pune interior design space.
The growth story continues – and with every month, Kams secures more leads, stronger visibility, and a digital reputation that mirrors their real-world design brilliance.
