Case Study
Case Study: Life2Home
Introduction
Life2Home, a premium interior design and architecture studio in Pune, embarked on its digital journey with our agency on October, 2024. Renowned for its contemporary and sophisticated designs, Life2Home sought to mirror this excellence in its online presence. Throughout the year, our agency managed their social media strategy, establishing a strong brand identity and creating engaging content that resonates with design enthusiasts. Following this, we implemented a comprehensive SEO campaign, which is still in progress, to position Life2Home among the “Best Interior Designers in Pune.”
Life2Home | From Shapes To Spaces, Designed For Life
The Story of Life2Home
Life2Home, founded by Ar. Kamal Joshi and ID. Meenakshi Joshi, is a trailblazer in the interior design industry. With a combined experience of 17 years, they are dedicated to transforming the world of interior design with cutting-edge solutions. Having successfully completed over 5000 projects across India and currently overseeing more than 200 active projects, Life2Home stands as a leader in redefining creativity and innovation in interior design. As your trusted partner for turnkey interior solutions, Life2Home consistently delivers exceptional results through its specialized products and services, setting new standards in the industry.
The Opportunity Life2Home Saw in Digital Expansion
Life2Home, a premium interior design company in Pune, faced challenges in establishing a solid digital presence. Despite offering exceptional design services, their website was relatively new, with low Domain Authority (DA) and minimal backlinks. The competition in the interior design sector was fierce, making it crucial for Life2Home to enhance their online visibility and digital reputation. Their goal was to rank on the first page of search results, particularly in local SEO and Google My Business (GMB), and generate organic traffic through better content optimization and technical SEO practices.
Why Life2Home Chose A2 Digital
Life2Home partnered with A2 Digital to enhance their digital visibility, drawn to our proven track record of working with interior design clients. Life2Home recognized the importance of a strategic approach to SEO and local search optimization and chose us based on our expertise in elevating brands in competitive sectors. Our customized strategy, deep understanding of the interior design market, and commitment to performance-driven results made us the ideal partner.
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How A2 Digital Responded
To help Life2Home establish a strong online presence, we developed a multi-phase strategy that focused on improving both technical SEO and content quality, alongside optimizing Google My Business (GMB) for better local reach.
Phase 1: Technical SEO and Website Optimization (Oct 2024 – Mar 2025)
Objective
Position Life2Home as a top-ranking interior design brand in Pune by addressing fundamental technical issues and optimizing on-page SEO to improve site performance.
Off-Page Submission Count
- 1
Objective
Position Life2Home as a top-ranking interior design brand in Pune by addressing fundamental technical issues and optimizing on-page SEO to improve site performance.
Key Actions Taken
Position Life2Home as a top-ranking interior design brand in Pune by addressing fundamental technical issues and optimizing on-page SEO to improve site performance.
1. Initial SEO Audit
We conducted a comprehensive audit to identify technical issues, including mobile-friendliness, missing schema, and poor site speed.
2. On-Page Optimization
We addressed keyword gaps in headings (H1, H2), optimized the meta descriptions, and included appropriate internal linking across the website.
3. Mobile Optimization & Site Speed
Given the mobile-first nature of searches, we worked on enhancing the mobile responsiveness and optimizing the site speed, ensuring a smooth user experience.
Off-Page Submission Count Mobile Speed & Optimization
- 1
Impact & Results
🟢 Improved site speed by 35%, leading to a better user experience.
🟢 Increased mobile traffic by 50%, making the website more accessible on mobile devices.
🟢 Enhanced internal linking structure, improving crawlability and engagement.
Screenshots
Phase 2: Local SEO & Google My Business Optimization (Mar 2025 – Ongoing)
Objective
Leverage GMB optimization and local SEO strategies to position Life2Home as a top choice for interior design services in Pune.
Keywords
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Key Actions Taken
1. GMB Profile Optimization
We fully optimized Life2Home’s GMB profile, ensuring it was complete with accurate business details, including service areas, and added high-quality photos. We also encouraged clients to leave reviews.
2. Service Area & Category Updates
By adding detailed service areas and relevant categories, we ensured Life2Home’s GMB profile catered to all customer queries.
3. Google Reviews Strategy
We initiated a review generation campaign to improve customer engagement and increase trust, focusing on acquiring consistent 5-star reviews from satisfied clients.
4. Local Keyword Targeting
We focused on local keywords such as “Best Interior Designers in Pune” and “Modular Kitchen Design Pune,” integrating them naturally in the website content and GMB posts.
Website Ranking Report For New Keywords
- 1
- 1
Impact & Results
🟢 Achieved a 250% growth in organic website traffic within 4 months.
🟢 Ranked on Page 1 for over 10 relevant local and niche interior design keywords.
🟢 GMB performance surged with a 220% increase in calls, website clicks, and requests for directions.
🟢 Doubled the number of inquiries through GMB and contact forms month-over-month.
Screenshots
Phase 3: Content Optimization & Blogging (Ongoing)
Objective
Create a content-rich website that not only ranks well but also serves as a valuable resource for users interested in interior design.
Before
Key Actions Taken
1. Blog & Resource Hub
We created SEO-optimized blogs around trending topics such as “Wardrobe Design Ideas for Every Bedroom” and “Living Room Design with Plants,” targeting high-volume search terms.
2. Internal Linking
Developed a clear internal linking strategy to reduce bounce rates and enhance SEO performance.
3. Backlink Strategy
We implemented a backlink strategy, building links from reputable interior design and local business websites to increase domain authority.
After
Impact & Results
🟢 Increased blog traffic by 50% in 6 months.
🟢 Over the last six months, the engagement rate has been 60%.
🟢 Several keywords are now ranking on Google, improving the website's rating for the targeted keywords.
🟢 Improved on-site metrics such as average time on page and reduced bounce rates.
Conclusion
By focusing on a well-rounded strategy of technical SEO, local search optimization, and engaging content, Life2Home has successfully established itself as a leading interior design brand in Pune. Within months, they saw a dramatic increase in both online visibility and organic leads. Their GMB ranking improved significantly, driving local traffic and inquiries. Life2Home’s digital transformation continues to progress with ongoing optimization efforts, ensuring long-term growth and sustained online presence.
Key Outcomes
1. Traffic growth through content optimization, strategic backlinking, and keyword targeting.
2. Improved rankings for target keywords, with Life2Home now seeing movement toward the top 5 positions for their keywords.
3. 65% Increase in GMB Engagement
Life2Home’s partnership with A2 Digital demonstrates how a tailored SEO and digital marketing strategy can overcome challenges and elevate a business, ensuring it thrives in a competitive market.
