So, here’s the thing… people’s search habits are changing like crazy. You know, earlier it was just normal SEO, but now with AI-powered stuff like Google’s Search Generative Experience (SGE) and Answer Engine Optimization (AEO), things have totally changed. TBH, the old-school SEO tricks alone just won’t cut it anymore.
If you really want to boost search rankings and improve AI visibility, you have to upgrade your game. And guess what? I’ve got 5 expert tips for AI search that’ll actually help you stay ahead. Let’s dive in, shall we?
1. Optimize for Conversational Queries
Okay, so here’s the deal… AI search engines are super smart. They don’t just look at boring short keywords. They, like, get how people talk.
So instead of just stuffing “AI search ranking,” try using natural questions. You know, the way you’d ask a friend:
“How can I boost AI search rankings in India?”
Or like, “What is GEO and how does it help with AI visibility?”
Basically, if you write the way people actually talk, boom—you’ve got a better shot at showing up in those AI answers.
2. Focus on GEO (Generative Engine Optimization)
Now, GEO is kind of a big deal. It’s like SEO’s cooler cousin. Instead of only working for normal Google results, it makes your content easy for AI engines to grab.
Here’s what you should do:
Keep your answers short and clear (AI loves snackable info).
Use schema—yeah, it’s like giving AI a map.
Share stuff that’s a little unique—stats, insights, or maybe even your own experience.
Remember, AI just wants to give the best possible answer. If your content is that, well… hello visibility!
3. Embrace AEO (Answer Engine Optimization)
Okay, real talk—people don’t wanna scroll through 10 blue links anymore. They just want straight-up answers. That’s where AEO comes in.
So, here’s what you can try:
Add FAQs with crisp and clear answers.
Break things down step by step (everyone loves easy guides).
Keep stuff fresh and correct—don’t let outdated info drag you down.
And guess what? Google and Bing? Yeah, they’re already pulling answers straight from AEO-friendly content.
4. Improve E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
Now, I know that’s a mouthful, but E-E-A-T basically means: “Show me you actually know your stuff.”
Here’s how you can kinda nail it:
Add an author bio—tell people why they should trust you.
Drop some solid references—nobody likes fake info.
Show off testimonials, reviews, or even case studies.
Oh, and since we’re talking about India here, don’t forget to highlight your local expertise. That alone gives you some brownie points.
5. Create Multi-Format Content (Text, Video, Audio)
Here’s a fun fact: AI doesn’t just read blogs. Nope. It’s also checking videos, podcasts, infographics—basically, everything.
So why not repurpose your content?
Turn blogs into short YouTube explainers.
Record your FAQs as audio or podcasts.
Make cool infographics for those who love visuals.
Like, why stick to one format when you can show up everywhere?
Final Thoughts
Well, in my opinion, the future of digital marketing in India is all about AI search. If you apply these 5 expert tips—conversational queries, GEO, AEO, E-E-A-T, and multi-format content—you’re not just boosting rankings, you’re making sure your brand stays visible.
SEO isn’t dead, dude—it’s just evolving. So, maybe start trying these today? Trust me, your future self will thank you.
