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16 Reasons Why SEO is Important for any Business

Importance of SEO

Inculcation of SEO (Search Engine Optimization) not only gives the desired website a renowned ranking, but even helps to drive a large number of visitors to the desired website. This in turn leads to more number of potential leads into the desired business sells (Direct sell) and sales (Discounted sell) both with equal importance.

There are basically two ways of doing Search Engine Optimization which are On-Page SEO and Off-Page SEO. On-Page SEO is mainly done by the modifications and changes within the website pages while in case of Off-Page SEO, the modifications and alterations are done outside the website in an offline mode. The addition of backlinks is an example of Off-Page SEO.

Let’s take a glimpse into some other important benefits of SEO as mentioned below.

1) Builds Trust and Credibility

SEO isn’t just about keywords and rankings, it’s a potent trust building tool. On every conducted search by the user, the search engine displays reliable results. In turn, search engines trust websites that meet certain criteria. SEO impacts brand trust in multiple aspects.

2) Helps in the Growth of Organic Traffic

Organic traffic refers to those website visitors that come from unpaid search engine results. These are prominently those visitors who arrived to the website just to acquire some knowledge or information by scrolling through its content. These kind of visitors can be increased by proper optimization of the website content.

The organic traffic can be classified into three types, which are:
Direct traffic: These are those traffic visits that come directly by entering the URL in the browser’s search bar.
Referral traffic: These are those traffic visits that come through links on other websites.
Social traffic: These are those traffic visits that come from posts on social media sites.

3) Enhances user experience

By avoiding the usage of duplicate meta descriptions, one can increase the number of clicks on the desired website. Filling the website with plenty of content, links, and quality images no doubt has an impact on website loading times, but when the website takes too long to load, it drastically impairs user experience. In such cases, contents should be optimized in such a way the process of loading the website isn’t much complicated for the users.

4) Develops a Long Term Strategy

SEO can be considered as a long term goal as well by focussing on creating high quality and engaging content that provides value to the target audiences. This in turn helps in earning backlinks, keeping visitors on the site for a longer duration of time, and helps increase the likelihood of potential conversion rates.

5) Increases Brand Awareness

Staying informed about the latest search engine algorithm updates and adjusting your SEO strategy accordingly helps to maintain the site’s visibility in search results. This could further help in maintaining brand awareness as well. More relevant traffic means more eyes on the brand that could further help in brand awareness as well. A good domain name management can also help in increasing brand awareness.

6) Identifying the Target Audience

The target audience is the group of people who are most likely to buy the products and services displayed on the business’s website.
By understanding the needs and requirements of an ideal customer, one can figure out the right product or service that can be catered to the desired customer. And through audience targeting, the business can finely tune with its brand and develop effective marketing campaigns that could help in improving customer acquisition and even help in connecting with those target customers.
The branding and marketing would be useless in case it fails to identify the right audiences to convert them into meaningful customers.

7) Increasing the Conversion Rate

SEO conversion rate refers to the percentage of organic visitors who complete a specific action on the desired website such as signing up for any appointment or consultation or buying any product or services.

Search Engine Optimization (SEO) is one of the most effective tools a digital marketer can use to increase website conversion rates. Performing a well thought-out SEO optimization can help modify the website the way it looks to both search engines and users and help in higher clicks of relevant searches.

8) Helps in opening up New Opportunities

As the business gets more well known across the internet platform either through brand awareness or large number of website visitors, it opens up many other new opportunities as well that we come across to know from external links and new organic visitors.

9) Impacts the Buying Cycle

Consumers have been already researching, browsing, and listening about various brands and companies before deciding on the final purchase of any product or services they need. Therefore, the customers have already done enough preliminary research by the time the direct sales process was started and are now just looking for the differentiating factor to seal the final deal. Hence, the SEO must be inherently linked to the buying cycle.

Organic search is precisely the most valuable marketing channel whenever it comes to buy any product or services. It is often regarded as the starting point of the buying cycle.Organic search is Whenever prospects get into research mode, it is often advisable to make the business more visible to the prospects in order to engage them at every point of the buying cycle.

Each stage of the buying cycle requires a different set of strategies to compel customers to move forward to the next stage. To understand the buying cycle, one must also understand the customers’ needs and requirements.

By identifying the intent behind a search query, one can present prospective customers with the exact information they’re looking for at the precise moment whenever they demand or need it.

10) Helps in Boosting Sales

SEO optimization helps marketers to list products on search engines based on customers’ needs and requirements. Apart from this, it even drives more number of customers to scroll through various listed products and services onto the desired business site to make a final purchase.

11) Helps reach out Local Market

By optimizing the SEO content through the names of local places and landmarks, a business can outreach to its local customers in buying their products and services. This even helps in driving traffic to the desired brand and business both equally.

12) Helps in maintaining PRs

Having a well known public relations is the core of any business that helps in building a good online reputation of the business along with its stakeholders. Public Relations is the practice of managing good relationships between businesses and the public.

In Digital Marketing, PR encompasses the entire idea of building and improving businesses’ perception in front of the public eye. A business can improve its reputation by the way it pays regard to its services and products. Positive associations with a business might encourage more and more people to buy and use the products and services.

13) Helps in Improving the Website’s Speed

Most of the users are likely to bounce due to slow loading of the website pages. This hampers the entire business and all its other operations and functions. All the previous work related to keyword research goes in vain. Therefore creating any new content is useless unless the entire website content is optimized accordingly as per Search Engine Optimization (SEO). As soon as the entire website is SEO optimized , it starts running fast and the users aren’t being frustrated more with the slow speed of website and its pages.

14) Helps in Making the Business mobile-friendly

Most of the business sites aren’t optimized for the android cell phones or other mobile handsets. Therefore it’s crucial to check the website whether it’s mobile friendly or not through proper SEO optimization techniques. By doing so, it won’t just optimize the website to make it device-friendly but would even increase the number of visitors to the desired business site as more number of people are inclined towards the usage of cellphones in this growing technological world.

15) Helps in fixing Broken Links

Due to bad content optimization, there can be many broken internal links and external links that might be out of the site of the users and due to this a user may not attain full information about the products and services including new opportunities if any. Broken links often show errors like 404!, 403!, etc. Therefore, to ensure that all these broken links are fixed accordingly, a relevant content SEO optimization must be done so as to regain the website back to its initial phase with increase in speed.

16) Helps in Removing Duplicate Content

Most of the business websites generally rank too faster than the normal speed with an excessive number of visitors which aren’t genuine. This only happens due to duplicacy of the content. Hence, it is recommended to optimize the content with relevant SEO (Search Engine Optimization) so that it doesn’t display any redundant data and information whenever a user searches for the desired business website including its products and services.

Wrapping up!

Over the last few years, the role of SEO has been expanded significantly. Its job is not just limited to increasing any website’s visibility in order to drive the traffic of relevant customers and viewers to it, but also to define its authoritative value among all the visitors and customers by removing duplicate content from the desired business website.

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BUSINESS DEVELOPMENT EXECUTIVE

BDE- FULL-TIME, PUNE 2-4 YEARS

DESIGNATION: BDE

EXPERIENCE : 2-4 YEARS

JOB LOCATION : PUNE (WORK FROM OFFICE)

ABOUT A2 DIGI SOLUTION:

We, A2 Digi Solutions (www.a2digisolution.com), are an esteemed and dedicated group working globally with diversified ideas toward a core objective to serve our Customers. Established in 2011, A2 Digi Solutions has delivered high-quality projects in web designing and development, Digital marketing, Ad campaigning, social media marketing, SEO services, and many allied services for online marketing for Customer projects worldwide. We are a result-driven digital technology-based organization.

A highly creative, professionally-looking website positively impacts your audience. A2 Digi Solution is here to solve your business issues by serving with our growth-oriented services. A2 Digi Solution consistently worked for several years for all Customers to achieve growth in the worldwide competition.

JOB OVERVIEW

We are seeking a highly motivated Business Development Executive to join our team. The ideal candidate will be responsible for identifying, developing, securing, and cultivating business relationships with small to mid-sized businesses. The Business Development Executive will work closely with the Business Development Manager to develop strategies that drive new business growth and increase revenue.

JOB ROLES & RESPONSIBILITIES

  1. Identify, connect, and close potential Clients and new opportunities in your market.
  2. Develop and maintain relationships with potential and existing Clients.
  3. Conduct sales presentations and negotiate contracts.
  4. Create and implement sales strategies to increase revenue and market share.
  5. Collaborate with marketing and sales teams to develop and execute marketing campaigns.
  6. Attend industry events and conferences to network and generate leads.
  7. Provide regular reports on sales activities and progress toward goals.
  8. Maintain a thorough understanding of the company’s services and stay up-to-date on industry trends.
  9. Consistently meet assigned monthly sales quota.
  10. Track and report your sales pipeline activity.
  11. Generate leads and cold calling prospective Customers.
  12. Develop opportunities in target markets with the support of marketing.
  13. Nurturing and developing relationships with key Customer accounts.
  14. Attending face-to-face meetings with existing Clients and new prospective Clients.
  15. Providing specialist advice on the products and/or services you’re selling.
  16. You’ll need to negotiate pricing with clients in line with internal guidelines. You’ll also need to keep your superiors updated on both your progress and timeline, providing them with accurate forecasting of anticipated sales.
  17. This being a sales role, you will be subject to sales and KPI targets; this is a crucial part of the role. With face-to-face Client meetings key, you’ll be expected to travel within and outside the city / outside the job location – although the extent to which this is the case will depend on where the Client is based.
FUNCTIONAL (TECHNICAL / EXPERIENTIAL) SKILLS
  1. Experience of 2-4 years with a proven track record in sales and business development.
  2. Knowledge of Digital Marketing, SEO, and Social Media will be a PLUS.
  3. Experience in sales & business development with Real Estate, Media & Advertisement, Digital Marketing, Fintech, Edtech & Healthcare industries.
  4. Strong Presentation, Negotiation & sales closing Skills.
  5. Ability to manage multiple projects and multi-task.
SOFT / OTHER SKILLS
  • Innovative, Out-of-the-Box, Critical thinker with problem-solving skills.
  • Experience working in an agile, fast-paced environment.
  • Great enthusiasm to work in a fast-paced Start-up & cross-functional culture.
  • Exhibits a considerable level of coordination skills & team spirit.
  • Excellent communication and interpersonal skills.
  • Strong analytical and problem-solving abilities.
  • Strong networking and community involvement skills.
  • Strong time management and follow-up skills.
  • Ability to work independently and as part of a team.
  • Aggressive and go-getter attitude and ability to close deals and take decisions.
EDUCATION
  • Certification / Diploma in Digital Marketing tools & technologies will be a PLUS.
  • MBA / BBA Degree with specialization in Marketing Management.
JOB FEATURES
  • Job Type: Full-time, Permanent
  • Work Location: Hadapsar, Pune
  • Nature of assignments shall call for exercising one’s flexibility for stretching beyond the normal working hours as and when required.
  • Six days working per week with 11:00 am – 8:00 pm format with 01 hour of Lunch Break.
  • No provision for WFH or Remote Working Mode.
  • Candidates currently residing in Pune / PCMC shall be preferred.
  • Remuneration & Other Benefits: Hike on Current CTC (if currently employed), Paid Leaves, Paid Sick Leaves, Retiral Benefits, Maternity Benefits, Annual Performance Appraisal for Confirmed Employees, etc., on confirmation on the payroll.
  • Application Deadline: 07 Working Days.
  • Expected Start Date: Immediate Joiners Preferred (Not Exceeding 15 Days from the Date of Offer).
  • of Positions: 02 units.
CONTACT DETAILS

Contact Person: Rajesh Jha

Email: hr@a2digisolution.com

Mobile No.: 9171767189

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