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Digital Marketing Services for Real Estate Business

Digital marketing has remarkably changed many industries in the last few years, including real estate. The real estate market is changing to the point where buyers might not even need to visit properties in person before deciding to buy. All credit goes to Digital marketing.

With the arrival of the internet, there has been a tremendous change in the advertising style of any business. Real estate is no longer typically advertised in newspapers or on billboards. Digital real estate marketing has increased the exposure by showcasing property listings to a worldwide audience. Moreover, a number of digital innovations allow potential buyers to evaluate homes in-depth without even stepping inside. As a result, there’s a less work load on the buyer and the seller/agent. In summary, digital marketing functions as an expert real estate representative.

What Type of Content is Best for Real Estate?

In general, a month’s work of marketing should simultaneously promote listings and concentrate more on sellers rather than on buyers. It is advisable to spend three of the four weeks of the month following up with former clients or suppliers. The advertisement of each listing that has been obtained should be done in addition to carrying out these activities.

A “coming soon” advertisement might function as a sneak peek. Shortly after that, the “just listed” campaign can be started. The database will be pleased to get an early peek before everyone else turns the desired content into a magnet. Upon listing, one might promote the house further by, e.g., hosting an open house or offering a discount to the first 10 interested parties.

7 proven ways by which Digital Marketing services can be used for the growth of any real estate digital marketing agency

1) By designing user friendly real estate website

For an effective web design, it is recommended to provide customers with a more personalized experience with mobile-friendly landing pages as these are only devices used by maximum population all over the world due to their attributes of being handy and portable.

Besides this, offering virtual tours of the properties with top-notch visuals can let customers watch their properties sitting at any corner of the world within seconds. By sharing testimonials from satisfied customers in the past would not only highlight the expertise of the real estate digital marketing agency, but would also help in building confidence to deliver more advanced projects in the future meeting the customers’ demands and promises.

2) By amplifying real estate business through various social media strategies

In order to excel in the competitive market of numerous real estate digital marketing agencies, it is highly recommended to provide detailed description of the desired properties by using highly quality images that’s captivating to anyone’s eyes.

Besides this, regular updates of the property listings regarding their availability, price, and other important details help the potential buyers to compare with their personal budgets before taking on the final decision of the property purchase.

As every interaction is an opportunity to strengthen a connection with prospective clients, it is highly advisable to respond promptly and professionally to any questions received from the clients/customers.

3) By optimizing the real estate website and content to show up their presence in search engine results

Apart from general keywords, it is highly recommended for any real estate digital marketing agency to create useful and location specific landing pages. Suppose a customer searches for the terminology “ homes for sale in Pune” or “commercial real estate for sale in Pune” then the search engine should display the entire range of relevant properties instantly that’s only possible through proper SEO optimization.

Search engines even judge a site by the other sites that are linked back to it. So building backlinks from all the local directories and social media platforms is essential to amplify its presence in a more frequent way in search engine results.

4) By choosing the right platform to connect with more relevant real estate buyers

Not all social networks are alike, therefore it’s highly important to focus on the ones that target active audiences. While Facebook can offer broad reach across multiple communities and support a variety of content types, Instagram tends to skew younger audiences and are more compatible for video marketing. The LinkedIn social platform can be a best idea in case it’s marketing for commercial real estate opportunities, where agents and brokers are already striving to network with one another.

5) By launching digital ad campaigns

The real estate digital marketing agency should create ads that are tailored to people’s needs and can capture their imagination. There are basically two sets of human minds- one that prefers mediocrity and the other that prefers high IQ. The digital campaigns should be also classified into two modules, one that’s understandable easily by all and the other that lays an extra stress to figure out the ad’s deep meaning.

After setting and performing these activities, through conversion tracking and analytics tools one can track conversion rates ensuring the advertisements are reaching the right audiences and generating meaningful results.

6) By reaching out to agents and brokers through email marketing

Email marketing can help any real estate digital marketing agency to strengthen relationships with clients using various strategies, such as by developing a drip email campaign or by sending targeted and personalized emails. Drip email campaign is nothing but a sequence of automated emails to be sent out over a specific time interval in order to generate leads. These emails may include instructional, informational, or commercial content.

Consider renting out commercial real estate. Emails promoting various spaces, features, and neighboring attractions may be the mainstay of a broker marketing effort. To create urgency, spaces that are currently off the market can also be updated.

The personalized and targeted emails usually correspond to the qualities catered to the individual recipient’s interests and requirements, making them more personalized. The most exceptional real estate brokers even go above and beyond personalizing. For example, businesses may use Mattertags to customize a 3D tour, enabling them to provide special features and suggestions inside a location that are catered to the preferences of each customer.

7) By standing out from the competition and winning more listings

It can be quite difficult to differentiate a particular real estate digital marketing agency from the competitors in the congested real estate market of today. However, real estate agents may set themselves apart with a standard of quality that will undoubtedly earn them more listings with the aid of Matterport’s Matterport’s Digital Pro, an all-in-one property marketing solution.

By standing out from the crowd, it also helps the real estate business to do less or negligible SEO(Search Engine Optimization) of the desired contents as all the pre-works has already been done beforehand to target specific kinds of audiences.

Wrapping Up!

In today’s crowded real estate market, it can be a very challenging task to set any particular real estate digital marketing agency apart from the other rivals. We hope , with the help of several ideas and techniques compiled in this article/blog, would help a lot in the upliftment of the entire real estate business. Moreover, these ideas and techniques would also help in differentiating themselves with a caliber of work that will surely earn them more listings.

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BUSINESS DEVELOPMENT EXECUTIVE

BDE- FULL-TIME, PUNE 2-4 YEARS

DESIGNATION: BDE

EXPERIENCE : 2-4 YEARS

JOB LOCATION : PUNE (WORK FROM OFFICE)

ABOUT A2 DIGI SOLUTION:

We, A2 Digi Solutions (www.a2digisolution.com), are an esteemed and dedicated group working globally with diversified ideas toward a core objective to serve our Customers. Established in 2011, A2 Digi Solutions has delivered high-quality projects in web designing and development, Digital marketing, Ad campaigning, social media marketing, SEO services, and many allied services for online marketing for Customer projects worldwide. We are a result-driven digital technology-based organization.

A highly creative, professionally-looking website positively impacts your audience. A2 Digi Solution is here to solve your business issues by serving with our growth-oriented services. A2 Digi Solution consistently worked for several years for all Customers to achieve growth in the worldwide competition.

JOB OVERVIEW

We are seeking a highly motivated Business Development Executive to join our team. The ideal candidate will be responsible for identifying, developing, securing, and cultivating business relationships with small to mid-sized businesses. The Business Development Executive will work closely with the Business Development Manager to develop strategies that drive new business growth and increase revenue.

JOB ROLES & RESPONSIBILITIES

  1. Identify, connect, and close potential Clients and new opportunities in your market.
  2. Develop and maintain relationships with potential and existing Clients.
  3. Conduct sales presentations and negotiate contracts.
  4. Create and implement sales strategies to increase revenue and market share.
  5. Collaborate with marketing and sales teams to develop and execute marketing campaigns.
  6. Attend industry events and conferences to network and generate leads.
  7. Provide regular reports on sales activities and progress toward goals.
  8. Maintain a thorough understanding of the company’s services and stay up-to-date on industry trends.
  9. Consistently meet assigned monthly sales quota.
  10. Track and report your sales pipeline activity.
  11. Generate leads and cold calling prospective Customers.
  12. Develop opportunities in target markets with the support of marketing.
  13. Nurturing and developing relationships with key Customer accounts.
  14. Attending face-to-face meetings with existing Clients and new prospective Clients.
  15. Providing specialist advice on the products and/or services you’re selling.
  16. You’ll need to negotiate pricing with clients in line with internal guidelines. You’ll also need to keep your superiors updated on both your progress and timeline, providing them with accurate forecasting of anticipated sales.
  17. This being a sales role, you will be subject to sales and KPI targets; this is a crucial part of the role. With face-to-face Client meetings key, you’ll be expected to travel within and outside the city / outside the job location – although the extent to which this is the case will depend on where the Client is based.
FUNCTIONAL (TECHNICAL / EXPERIENTIAL) SKILLS
  1. Experience of 2-4 years with a proven track record in sales and business development.
  2. Knowledge of Digital Marketing, SEO, and Social Media will be a PLUS.
  3. Experience in sales & business development with Real Estate, Media & Advertisement, Digital Marketing, Fintech, Edtech & Healthcare industries.
  4. Strong Presentation, Negotiation & sales closing Skills.
  5. Ability to manage multiple projects and multi-task.
SOFT / OTHER SKILLS
  • Innovative, Out-of-the-Box, Critical thinker with problem-solving skills.
  • Experience working in an agile, fast-paced environment.
  • Great enthusiasm to work in a fast-paced Start-up & cross-functional culture.
  • Exhibits a considerable level of coordination skills & team spirit.
  • Excellent communication and interpersonal skills.
  • Strong analytical and problem-solving abilities.
  • Strong networking and community involvement skills.
  • Strong time management and follow-up skills.
  • Ability to work independently and as part of a team.
  • Aggressive and go-getter attitude and ability to close deals and take decisions.
EDUCATION
  • Certification / Diploma in Digital Marketing tools & technologies will be a PLUS.
  • MBA / BBA Degree with specialization in Marketing Management.
JOB FEATURES
  • Job Type: Full-time, Permanent
  • Work Location: Hadapsar, Pune
  • Nature of assignments shall call for exercising one’s flexibility for stretching beyond the normal working hours as and when required.
  • Six days working per week with 11:00 am – 8:00 pm format with 01 hour of Lunch Break.
  • No provision for WFH or Remote Working Mode.
  • Candidates currently residing in Pune / PCMC shall be preferred.
  • Remuneration & Other Benefits: Hike on Current CTC (if currently employed), Paid Leaves, Paid Sick Leaves, Retiral Benefits, Maternity Benefits, Annual Performance Appraisal for Confirmed Employees, etc., on confirmation on the payroll.
  • Application Deadline: 07 Working Days.
  • Expected Start Date: Immediate Joiners Preferred (Not Exceeding 15 Days from the Date of Offer).
  • of Positions: 02 units.
CONTACT DETAILS

Contact Person: Rajesh Jha

Email: hr@a2digisolution.com

Mobile No.: 9171767189

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