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How Beneficial is Digital Marketing for the Real Estate Industry?

Compared to all other business sectors, the real estate digital marketing agency has emerged as one of the most profitable and quickly growing industries in the ever changing world of technology. The real estate sector is under fierce competition from other realtors in the market as more and more individuals are entering the market to purchase new properties. It has demonstrated a dynamic expansion across decades of technological breakthroughs and expansion. 

The real estate sector has seen a dynamic transition that has expanded its potential for success. The days of real estate digital companies promoting their advertisements through newspapers and flyers to generate direct sells/sales or rentals are long gone. 

The emergence of digital marketing has made it simpler for real estate agents to connect with prospective clients and generate qualified leads for their homes. It even guarantees brand awareness of the targeted real estate globally by providing various digital marketing services for the real estate.

Due to everyone’s hectic schedules and desire to live their best lives, a growing number of individuals are making decisions about their lives based on their internet presence which is tremendously boosting real estate industries. A comfortable place to live has become a dire need for every family. 

Why is Digital Marketing important?

Considering the phenomenal increase in the world population, especially in developing countries like India, everyone must manage their livelihood as efficiently as possible. Access to housing or other arrangements that can protect them from the negative impacts of seasonal and weather fluctuations is the most important factor in determining a person’s ability to support themselves. Even though having access to bare necessities of food, it is impossible for a person to live in peace without a roof under head. Hence, in order to resolve this condition of people in a quickest amount of time, digital marketing plays a crucial role in promoting its business through various real estate digital marketing services in multiple ways.

Benefits of the Digital Marketing for the Real Estate Business

Although digital marketing can have numerous benefits to people and businesses both equally, let’s delve into some of its prominent benefits as mentioned below:

1) Increased reach and visibility

Real estate agents may reach a far wider range of audience with the help of digital marketing compared to traditional approaches due to the internet’s worldwide reach. Globally prospective tenants and purchasers may readily access the property listings by facilitating a seamless process of evaluating and selecting the ideal homes as per their needs and specifications. All these activities become more feasible with the help of various digital marketing services through various social media platforms such as Linkedin, Instagram, Facebook, and many other such platforms that are yet to arrive in the future. 

2) Targeted marketing

As the name itself suggests, targeted marketing is a strategic means applied to target specific audiences by creating unique ads and content that can target audiences based on specific demographics by understanding their mindsets and behavioral attitudes towards life. For example, a children’s toy may have boys aged between 9 to 11 as the target market and the boys’ parents as the target audience. In other words, target marketing can be also referred to as the consumer segment that is most likely to be influenced by an advertising campaign.

3) Cost-effectiveness

Every penny can be counted on if digital marketing is done properly in a cost effective way adhering to both customer’s needs and business’s needs as a whole. As we are living among many different mindsets of various people, therefore it’s essential to broadly categorize people into two different types – one who understands the mediocrity mindsets and the other who has a hunger for advanced thinking abilities. Keeping these two different mindsets of people, we can target two different levels of audiences that can help raise the standard of brand awareness too from a future perspective.

4) Enhanced customer engagement

As human vision is continuously hungry for something new, therefore it becomes essential for any real estate digital marketing agency to showcase something new and captivating ideas to promote their properties so that more and more people can get engaged in reading and viewing various advertisements.

5) Improved conversion rates

A higher conversion rate in digital marketing means spending less on marketing efforts while earning more customers. A high conversion rate signifies successful digital marketing if and only if the relevant customers have been reached with relevant positive outcomes. 

6) Case studies and success stories

Showcasing successful testimonials from verified customers can help promote brand awareness of the real estate business in many ways. Secondly, it can even drive more and more traffic to get acquainted with the real estate industry in a much better way.

7) Future trends and opportunities

Extended reality is becoming an increasingly popular trend in digital marketing. It presents new opportunities for marketers to engage and build customer relationships by providing immersive experiences via virtual, augmented, and mixed reality. These trends might act as key changes in digital marketing strategies that can impact the way marketers should target their audience.

Wrapping up!

We hope the above compilation has been fruitful enough in providing the right knowledge about all the benefits of digital marketing. In short, digital marketing has helped millions find the right property as per their needs and requirements apart from building an online reputation. 

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BUSINESS DEVELOPMENT EXECUTIVE

BDE- FULL-TIME, PUNE 2-4 YEARS

DESIGNATION: BDE

EXPERIENCE : 2-4 YEARS

JOB LOCATION : PUNE (WORK FROM OFFICE)

ABOUT A2 DIGI SOLUTION:

We, A2 Digi Solutions (www.a2digisolution.com), are an esteemed and dedicated group working globally with diversified ideas toward a core objective to serve our Customers. Established in 2011, A2 Digi Solutions has delivered high-quality projects in web designing and development, Digital marketing, Ad campaigning, social media marketing, SEO services, and many allied services for online marketing for Customer projects worldwide. We are a result-driven digital technology-based organization.

A highly creative, professionally-looking website positively impacts your audience. A2 Digi Solution is here to solve your business issues by serving with our growth-oriented services. A2 Digi Solution consistently worked for several years for all Customers to achieve growth in the worldwide competition.

JOB OVERVIEW

We are seeking a highly motivated Business Development Executive to join our team. The ideal candidate will be responsible for identifying, developing, securing, and cultivating business relationships with small to mid-sized businesses. The Business Development Executive will work closely with the Business Development Manager to develop strategies that drive new business growth and increase revenue.

JOB ROLES & RESPONSIBILITIES

  1. Identify, connect, and close potential Clients and new opportunities in your market.
  2. Develop and maintain relationships with potential and existing Clients.
  3. Conduct sales presentations and negotiate contracts.
  4. Create and implement sales strategies to increase revenue and market share.
  5. Collaborate with marketing and sales teams to develop and execute marketing campaigns.
  6. Attend industry events and conferences to network and generate leads.
  7. Provide regular reports on sales activities and progress toward goals.
  8. Maintain a thorough understanding of the company’s services and stay up-to-date on industry trends.
  9. Consistently meet assigned monthly sales quota.
  10. Track and report your sales pipeline activity.
  11. Generate leads and cold calling prospective Customers.
  12. Develop opportunities in target markets with the support of marketing.
  13. Nurturing and developing relationships with key Customer accounts.
  14. Attending face-to-face meetings with existing Clients and new prospective Clients.
  15. Providing specialist advice on the products and/or services you’re selling.
  16. You’ll need to negotiate pricing with clients in line with internal guidelines. You’ll also need to keep your superiors updated on both your progress and timeline, providing them with accurate forecasting of anticipated sales.
  17. This being a sales role, you will be subject to sales and KPI targets; this is a crucial part of the role. With face-to-face Client meetings key, you’ll be expected to travel within and outside the city / outside the job location – although the extent to which this is the case will depend on where the Client is based.
FUNCTIONAL (TECHNICAL / EXPERIENTIAL) SKILLS
  1. Experience of 2-4 years with a proven track record in sales and business development.
  2. Knowledge of Digital Marketing, SEO, and Social Media will be a PLUS.
  3. Experience in sales & business development with Real Estate, Media & Advertisement, Digital Marketing, Fintech, Edtech & Healthcare industries.
  4. Strong Presentation, Negotiation & sales closing Skills.
  5. Ability to manage multiple projects and multi-task.
SOFT / OTHER SKILLS
  • Innovative, Out-of-the-Box, Critical thinker with problem-solving skills.
  • Experience working in an agile, fast-paced environment.
  • Great enthusiasm to work in a fast-paced Start-up & cross-functional culture.
  • Exhibits a considerable level of coordination skills & team spirit.
  • Excellent communication and interpersonal skills.
  • Strong analytical and problem-solving abilities.
  • Strong networking and community involvement skills.
  • Strong time management and follow-up skills.
  • Ability to work independently and as part of a team.
  • Aggressive and go-getter attitude and ability to close deals and take decisions.
EDUCATION
  • Certification / Diploma in Digital Marketing tools & technologies will be a PLUS.
  • MBA / BBA Degree with specialization in Marketing Management.
JOB FEATURES
  • Job Type: Full-time, Permanent
  • Work Location: Hadapsar, Pune
  • Nature of assignments shall call for exercising one’s flexibility for stretching beyond the normal working hours as and when required.
  • Six days working per week with 11:00 am – 8:00 pm format with 01 hour of Lunch Break.
  • No provision for WFH or Remote Working Mode.
  • Candidates currently residing in Pune / PCMC shall be preferred.
  • Remuneration & Other Benefits: Hike on Current CTC (if currently employed), Paid Leaves, Paid Sick Leaves, Retiral Benefits, Maternity Benefits, Annual Performance Appraisal for Confirmed Employees, etc., on confirmation on the payroll.
  • Application Deadline: 07 Working Days.
  • Expected Start Date: Immediate Joiners Preferred (Not Exceeding 15 Days from the Date of Offer).
  • of Positions: 02 units.
CONTACT DETAILS

Contact Person: Rajesh Jha

Email: hr@a2digisolution.com

Mobile No.: 9171767189

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